Fintech Sandbox’s client, FintechCo (name changed for confidentiality), recently launched a new payments product designed for small businesses, with the goal of recovering its client acquisition cost (C.A.C.) within a 6-month period. Now, three months into the launch, this analysis focuses on evaluating early performance trends and identifying risks that could delay the targeted payback timeline. Using a data-driven approach, the study highlights key areas of concern, recommends immediate actions, and outlines opportunities for deeper investigation to help FintechCo stay on track toward sustainable growth and financial viability.